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When most people refer to a CRM (customer relationship management) they're referring to software or a tool that enables them to manage and improve their relationships with prospects and customers. But customer relationship management varies, depending on what department you're talking to. A support team might use a CRM to manage customer tickets, while marketing teams may use the tool to analyze how consumers respond to online campaigns. When it comes to sales, a CRM is used to streamline pipeline management. With a sales CRM tool, you can safely store databases of customer information and drive more sales.


A sales CRM is a tool for managing all touchpoints with prospects or customers throughout the sales process. A touchpoint could be any interaction—both direct and indirect—between sales reps and their leads. The tool tracks communication with prospects, automatically organizes customer data, sends reminders to follow up with leads, and more. Essentially, sales CRM software simplifies the process of lead nurturing. Both administrative tasks and data organization are automated, so you can spend less time on data entry and focus more on building meaningful relationships with prospects. What can a sales CRM help your business accomplish?

Centralize sales operations

Technogrand Sales reps spend their days juggling everything from prospect research and cold calls to deal management and field sales. Managers also stay busy with monitoring their sales reps' performance, conducting ride-alongs, and coaching their team. Without a centralized system of managing these day-to-day operations, things can quickly become dysfunctional in your department. Technogrand Sales CRMs are designed as one-stop solutions for daily workflow. They can integrate with your existing tools and communication channels, making it easy to manage all your tasks from a single, unified platform.

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